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OKR 101: Everything you need to know about OKRs

OKR 101: Everything you need to know about OKRs

Learn about this goal setting methodology used by companies like Google and Intel.

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How to write OKRs

When drafting objectives and Key Results, keep in mind the following best practices:

For Objectives:

  • Each level of an organization (company, team, and individual) should have 3-5 objectives per organization level
  • Objectives have a finite endpoint (expand to China) rather than an ongoing task (make progress on international expansion)
  • Objectives push beyond what seems possible and should feel a tad uncomfortable. For context, Google considers success achieving 70% of an objective, and 100% completion is considered remarkable performance.

For Key Results:

  • ~3 key results per objective
  • Key Results are measurable ( “contact 10 journalists” rather than “develop relationships with journalists”)
  • Key Results are the steps to completing an objective, if you hit your key results than you accomplish your objective.
  • Key results describe outcomes rather than activities (“publish conversion funnel report” instead of “analyze conversion funnel performance”)